Background
History:
The lab was established by Bill Leiss in 1989 with a mandate to support
research and teaching in
the field of media analysis and applied communication . Since 1990, its
Director Stephen Kline has
tried to develop a flexible resource which could encourage and facilitate
both course development in
the field of media analysis and design as well as applied media research
projects in the School of
Communication. Over the years, the lab has been used for many research
projects by both
undergraduate and graduate students as well as faculty members and sessional
instructors.
Additionally, MAL has helped create teaching materials and provided support
for courses in the
media analysis stream [including 363, 223, 323, 320, 421] which have made
extensive use of the
lab facilities. We have also developed new courses on digital and interactive
media design for social
communication [286, 386 and 486] have enhanced the applied communication
and production
opportunities available to our students.
Mandate:
The Media Lab has an ongoing mandate to analyze the variety of production
paradigms that are developing due to the emerging digital video technology.There
is also an emphasis on the production of diverse media within a multi-format
andcross-platform production facility. Continual monitoring of developments
in both hardware and software formats as well as digital asset management
and archive processes keeps the lab up-to-date with industrial video production
practices.